At 30N Ventures, we strive to partner with exceptional founders, solving some of the most pressing challenges in the market. Today, we’re thrilled to announce our investment in Finmaq, a company transforming access to financing for small and medium-sized businesses (SMBs) in Latin America. Finmaq recently closed a $29 million investment round, and we couldn’t be more excited to support them on this next phase of their journey.

Finmaq’s mission is simple yet powerful: to empower entrepreneurs by providing the financial tools they need to grow their businesses and invest in productive equipment. We are proud to back this innovative team as they scale their impact and address one of the most significant financing gaps in the region.

The vision behind Finmaq

For many entrepreneurs across Latin America, acquiring essential equipment—for agriculture, manufacturing, logistics, or other industries—can be an uphill battle. Traditional financial institutions often leave SMBs underserved, slowing down their potential growth. Finmaq is changing that.

The company has built a tech-enabled platform that streamlines the financing process and tailors credit solutions to each business's unique needs. By leveraging technology and data, Finmaq is reducing friction and improving access to loans, ensuring that entrepreneurs can unlock their potential with the necessary equipment to succeed.

Finmaq’s approach resonates deeply with us. This mission aligns with 30N Ventures’ philosophy of backing solutions that scale commercially and create meaningful social impact. Finmaq is fueling growth, creating jobs, and supporting economic development in underserved markets with every piece of equipment financed.

Why Finmaq

As with every investment we make, the team behind the business is our priority. Finmaq's founders are a remarkable group of entrepreneurs with deep expertise in their sector. What stood out to us was their resilience—they’ve faced and overcome many of the same barriers to financing that their customers encounter. This gives them a unique understanding of the market and an unparalleled ability to design effective, scalable solutions.

Their execution speaks for itself. In just a few years, Finmaq has achieved rapid growth, validated its model across key markets, and built a strong reputation as a trusted partner for SMBs. They’ve proven their ability to innovate and solve tough challenges with precision and focus.

In addition to the team, the market opportunity in Latin America is immense. SMBs represent the backbone of the region’s economy, yet the financing gap remains one of their biggest obstacles. Finmaq is tackling this challenge head-on, and we’re confident they’re on the path to becoming a category leader.

Strategic acquisition potential

The fintech ecosystem in Latin America has experienced significant growth. Between 2017 and 2023, the number of platforms increased by over 340%, reaching 3,069 companies across 26 countries. This expansion has attracted substantial investment, with fintech in the region raising approximately $15.6 billion over the past decade.

This dynamic environment has increased merger and acquisition (M&A) activity. Traditional financial institutions and larger fintech companies seek to acquire innovative startups to enhance their digital capabilities and expand their market reach. For instance, there has been a notable trend of banks and fintechs engaging in strategic acquisitions to remain competitive in the evolving financial landscape.

Given Finmaq’s innovative approach, strong market position, and alignment with industry growth trends, it is highly probable that it could become an attractive acquisition target for strategic investors looking to enhance their offerings in the equipment financing space.

Why now

Latin America is at a pivotal moment. Digital transformation is accelerating, financial inclusion is becoming a priority, and entrepreneurship is rising. In this environment, Finmaq’s model is perfectly positioned to drive change at scale.

Moreover, the impact of Finmaq’s work goes beyond financing. The company unlocks opportunities that ripple through communities and industries by enabling entrepreneurs to access productive equipment. This is the kind of impact we seek to amplify at 30N Ventures.

Looking ahead

We’re proud to partner with amazing co-investors such as ALIVE Ventures, Accial Capital, and Iris Bank to support Finmaq in this exciting chapter of growth. Together, we’re committed to helping the team scale its impact, expand its reach, and redefine what’s possible in financing SMBs.

To the Finmaq team: welcome to the 30N Ventures family! It’s an honor to partner with you and support your mission to transform access to credit for thousands of entrepreneurs. Your work makes a real difference, and we’re excited to be part of the journey.

For everyone else reading this: keep an eye on Finmaq. They’re building something truly special, and we can’t wait to see what they’ll accomplish next.

Cheers 🥂