For years, a small group of traditional companies have controlled the auto insurance market in Mexico, relying on outdated processes and lacking innovation. With only 28% of vehicles in circulation insured—despite a government mandate—the market presents a significant opportunity for disruption. Enter Crabi, a pioneering B2B2C embedded auto insurance player poised to revolutionize the industry with cutting-edge technology, a highly skilled leadership team, and a forward-thinking strategy.
A market ripe for innovation
The Mexican auto insurance market is highly concentrated, with the top five incumbents controlling nearly 70% of premiums. These players have maintained high-margin revenues without modernizing their operations or improving customer experience. Lengthy processes, reliance on intermediaries, and a lack of technological infrastructure have left end-users with poor service, limited product offerings, and high costs. This is the perfect breeding ground for Crabi to disrupt the market and redefine the industry.
Crabi’s mission is to take a tech-first approach to auto insurance. It offers seamless integration and automation across the entire insurance lifecycle—from marketing and underwriting to claims processing and customer support. By leveraging artificial intelligence and embedding insurance directly into car financing processes, Crabi eliminates inefficiencies and improves accessibility for both businesses and consumers.
The Crabi advantage: full-stack disruption
Crabi's core differentiator lies in its end-to-end technological infrastructure. As the first company in nearly three decades to obtain a vehicle insurance carrier license in Mexico, Crabi has established a significant regulatory moat, positioning it for sustainable competitive advantage.
Initially launched as a direct-to-consumer (D2C) platform, Crabi pivoted to a B2B2C model, partnering with major players such as Kavak, one of Mexico's largest car financing companies. This shift has allowed Crabi to achieve cost-effective scalability while effectively leveraging its proprietary technology to address partners' pain points.
An exceptional leadership team drives Crabi’s transformation: CEO Daniel Bernardez and COO Ignacio Martinez bring extensive experience scaling tech-first businesses. The duo’s decade-long partnership is focused on accelerating Crabi’s growth through product velocity, operational efficiency, and customer satisfaction.
Looking ahead, Crabi aims to leverage its technological edge further to introduce new products, enhance operational efficiencies, and explore untapped distribution channels, significantly expanding the market’s potential.
Why we invested
30N Ventures is thrilled to support Crabi for several compelling reasons:
Strong regulatory foundation: Crabi’s vehicle insurance carrier license is a significant barrier to entry into the market.
Cutting-edge technology: Crabi offers unmatched efficiency and customer-focused services with boundless potential by utilizing a full-stack insurance platform.
Experienced leadership: With Daniel and Ignacio at the helm, Crabi is in excellent hands for its next growth phase.
Vast market potential: With low penetration rates and a large market, Crabi has an unprecedented opportunity to revolutionize auto insurance in Mexico.
We believe Crabi is not just another insurtech; it is a company on the verge of transforming an industry that has been stagnant for too long. We are excited to partner with Crabi as they continue to redefine the auto insurance experience in Mexico, delivering innovation, efficiency, and customer satisfaction at scale.
To everyone else taking the time to read this: keep an eye out for Crabi's development! We can’t wait to see what amazing things they’ll accomplish next.
Cheers 🥂
