Globally, consumers are increasingly prioritizing healthier lifestyles, with a strong focus on nutrition and sustainability. This trend is driven by rising awareness of the negative impacts of poor dietary habits, such as obesity and chronic diseases. In fact, according to a study by Euromonitor, 80% of Latin American consumers now actively seek healthier food options, reflecting a substantial shift in dietary behavior. Despite this growing demand, the market for affordable, accessible, nutritious, and tasty products, particularly snacks, remains underserved. Traditional snack products are often loaded with sugar, artificial ingredients, and preservatives, contributing to health challenges in the region. For example, Mexico – one of Wild Foods' key markets – has one of the highest rates of obesity globally, with over 70% of its adult population classified as overweight or obese, according to the World Health Organization. On top of these health concerns, Latin American consumers are also becoming more conscious of the impact of their food choices. Sustainability and transparency have become a top priority, with consumers increasingly demanding products that are not only good for their health but also minimize their ecological footprint. A survey by Nielsen shows that 66% of global consumers, including those in Latin America, are willing to pay more for transparent brands. This trend continues to grow as younger generations become more conscious. However, this demand for nutritious, tasty, transparent, and affordable products has not been fully met by existing brands in the region, creating a clear market opportunity for Wild Foods to step in and provide consumers with an amazing mix of products with a disrupting and bold experience.